Gary established his fashion company in 2005 and as well as running the business and designing the collections he also manages the selling of the Zafina and Seduce ranges around the country. He has worked hard to grow his brands and customer base, now proudly boasting over 80 retailers nationwide.
Jane brings 20 years experience working in the NZ women’s fashion market to the company. She is the Designer and Brand Manager of our little sister label “et alia” but quickly became involved in the day to day operations of the business and the design of the Zafina and Seduce ranges.
Founded in 2005 and designed in NZ, Seduce offers classic feminine styling with a contemporary edge, focusing on high quality fabrics, beautiful prints and timeless design.
Stocked in over 80 retail stores throughout the country, you can find Seduce in boutiques in all the main centres as well as most small towns making it readily accessible to New Zealand women.
We know that women like to dress up and feel confident about themselves, and we want women to feel fantastic in our clothing so put our collections together with you in mind. We work hard to ensure great quality and attention to detail.
Everything is chosen by us from the garment styles to the buttons and zips. We offer two seasonal collections each year, Spring/Summer and Autumn/Winter, covering stylish day and workwear, casual weekend looks and chic occasion-wear.
There is plenty to choose from with over70 styles per season produced in a wide variety of colours, prints and textures. We love creating stylish yet wearable clothing that adds fashion personality to your wardrobe with pops of colour, pretty prints and feminine detailing, in classic cuts with a flattering fit.