About Seduce
Designed in NZ, SEDUCE offers classic feminine styling with a contemporary edge, with a focus on high quality fabrics, beautiful prints and timeless design.
the People Behind seduce
Meet our team
managing director
Gary Chettleburgh

Garyestablished his fashion company in 2005 and as well as running the business and designing the collections healso manages the selling of the Zafina and Seduce ranges around the country.  He has worked hard to grow his brands andcustomer base, now proudly boasting over 80 retailers nationwide.

designer & brand manager
Jane Laird-Pick

Jane brings 20 years experience working in the NZ women’s fashion market to the company.  She is the Designer and Brand Manager of our little sister label “et alia” but quickly became involved in the day to day operations of the business and the design of the Zafina and Seduce ranges.

Marketing & Design coordinator
Lorelle Clark

Lorelle joined the company in 2012 as the Marketing and Design Coordinator after years working in the fashion industry, and has grown with the business to play an essential role in the marketing, design and production of our collections.

Office administrator
Claire Cave

Claire is the newest addition to the team, coming to us with years of experience in customer service and fashion industry roles.  She is responsible for managing our accounts and administration and supports the rest of the team across all facets of the business.

about the seduce brand
Seduce for anywhere you go.

Founded in 2005 and designed in NZ, Seduce offers classic feminine styling with a contemporary edge, focusing on high quality fabrics, beautiful prints and timeless design.

contact us

Stocked in over 80 retail stores throughout the country, you can find Seduce in boutiques in all the main centres as well as most small towns making it readily accessible to New Zealand women.

We know that women like to dress up and feel confident about themselves, and we want women to feel fantastic in our clothing so put our collections together with you in mind. We work hard to ensure great quality and attention to detail.

Everything is chosen by us from the garment styles to the buttons and zips. We offer two seasonal collections each year, Spring/Summer and Autumn/Winter, covering stylish day and workwear, casual weekend looks and chic occasion-wear.

There is plenty to choose from with over70 styles per season produced in a wide variety of colours, prints and textures. We love creating stylish yet wearable clothing that adds fashion personality to your wardrobe with pops of colour, pretty prints and feminine detailing, in classic cuts with a flattering fit.