autumn / winter 2024
AW24 collection is here!

Feel the passion we put into every piece and let us help fill gaps in your wardrobe one unique style at a time.
For every occasion and every moment, all  ready just for you.    

Come and experience the charm of Seduce.

Stocked in over 70 stores around New Zealand making it readily accessible to New Zealand women.

This Autumn and Winter is all about comfort and style.

We have curated a wonderful selection of garments representing this season. Whether it be for Sunday brunch with the girls, stroll around stores, grocery run or an important Monday meeting.... See below for our categories. We hope you love our range as much as we do.

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Explore our collection

Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor

Explore our collection

Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor

Explore our collection

Workwear, Off duty weekends
we have it covered xx

Explore our favourites.
Here are some of our beloved pieces for this Autumn / Winter.
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Autumn / Winter
Delilah Top
Top
Colours
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Bouquet
View Product
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Autumn / Winter
Donna Top
Top
Colours
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Festival
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Autumn / Winter
Eleanor Top
Top
Colours
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Pink
Dark Olive
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Autumn / Winter
Ella Top
Top
Colours
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Fireworks
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Autumn / Winter
Iolanda Top
Top
Colours
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Ink
View Product
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Autumn / Winter
Isabella Top
Top
Colours
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Ink Paisley
View Product
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Autumn / Winter
Maya Hoodie
Hoodie
Colours
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Black/Black White
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Autumn / Winter
Nora Dress
Dress
Colours
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Sahara
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Autumn / Winter
Olivia Dress
Dress
Colours
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Black
View Product
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Autumn / Winter
Sarah Jacket
Jacket
Colours
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Black Plaid
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Autumn / Winter
Stella Jacket
Jacket
Colours
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Houndstooth Plaid
View Product
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Autumn / Winter
Xena Pants
Pant
Colours
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Black
View Product
Born in New Zealand
Seduce NZ was founded in 2005 by Gary Chettleburgh and is now stocked in 75 retail shops throughout New Zealand. Seduce can be found in all the main city centres as well as provincial towns making it readily accessible to New Zealand woman.
our story
STYLE FOR ANYWHERE YOU GO

Our collections work in two seasons: Spring/Summer and Autumn/Winter.

Our range covers every need.
From classy office wear to cruisy weekend looks.

Pops of colour, pretty prints and feminine detailing, in classic cuts with a flattering fit.
That's the definiton of Seduce.

designed in new zealand

We are based in sunny Mount Maunganui and all our collections are designed and managed by our in-house team.  

We are proud to distribute to 80 boutiques all over New Zealand and supporting retailers in every corner the country.

attention to detail

We take pride in ensuring great attention to detail in every garment, where the beautiful fabrics and quality trims make each style unique.  

Everything is chosen by us, from the fabrics to the zips and buttons, ensuring good quality from the start to finish.

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Join our community of Seduce lovers, like you, who know great clothing when you see it.